GEO and content built for health, life sciences and MedTech.
The most-recommended health brands in AI aren't the loudest. They're the ones AI platforms trust enough to cite. K&C Vital is the K&C specialism for the brands that have to get it right – clinically, legally, commercially.
Talk to us →Patients, clinicians and buyers ask AI platforms about health daily. Get cited badly and the consequences aren't a missed click. They're a worse decision, a wrong recommendation, a letter from the regulator.
AI is sceptical of health claims – rightly. Generic content gets filtered. Loose language gets downranked. Hallucinations in health have real consequences, so the platforms are conservative by design.
Most agencies can't tell a peer-reviewed paper from a marketing whitepaper. They write copy that won't survive regulatory scrutiny, and they optimise for clicks instead of citations from sources AI actually trusts.
The wrong word in the wrong place is a compliance event. Supplements, wearables, clinical platforms, pharma – showing up well in AI requires copy that holds up to MHRA, ASA and equivalent overseas review. Most content doesn't.
GEO specialists, healthcare copywriters, and clinicians – pulled in where they're needed. Same K&C methodology, executed by humans who understand the regulatory tightrope.
K&C's K&C report measurement, run by someone who knows the difference between a Daily Mail citation and a peer-reviewed source.
We measure where you show up across ChatGPT, Google AI Overviews, Google AI Mode and Perplexity – and which sources AI is drawing from. For health brands, the source matters more than the position. We tune the read to NHS guidance, NICE, peer-reviewed journals, and trusted trade press over volume-only signals.
Writers who can read a clinical study and rewrite it for the trade press, the regulator, and the consumer – without losing the science.
Generic content gets filtered by AI platforms in health. Our writers come from healthcare PR and clinical communications backgrounds. Every word is optimised for AI citation and defensible against MHRA, ASA, and FDA scrutiny.
GP, registered nurse, specialist consultants. The second-opinion layer between writer and audience.
Where the output goes near a patient, a clinician, or a regulated channel, a clinician reads it before it ships. Resident GP for primary-care-facing content. Registered nurse for patient education and nurse-recommended product narratives. Rotating panel of specialist consultants – oncology, cardiology, endocrinology, mental health, paediatrics – for brand-specific work.
K&C Vital works across the full spectrum – from consumer health brands talking to buyers, to clinical platforms talking to institutions. The methodology stays the same. The vocabulary changes.
Supplements, wearables, recovery (saunas, red light, cold plunge), sleep, women's health, fertility, mental health apps, diagnostic kits, fitness tech, nutrition platforms, consumer telehealth.
Hospital systems, clinical decision support, medical imaging, EHR vendors, diagnostics platforms, surgical tech, remote monitoring, pharma marketing, biotech communications, clinical trials recruitment.
Five steps. One continuous programme. That's how you get – and stay – known and cited.
Every Vital engagement is a 12-month programme. No pilots, no one-shots – measurement only earns its keep with longitudinal data, and clinical review only earns trust through repetition.
Vital engagements typically start from the mid-five-figures and scale to bespoke programmes for pharma and multi-brand portfolios. We scope to your regulatory environment, internal team structure and content cadence.
The baseline. For brands establishing their AI presence in health.
For brands moving the score. The cadence that actually shifts AI citation.
For large MedTech, pharma, and multi-brand portfolios.
K&C Vital is built for the brands that don't have the luxury of getting it wrong.
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