Blog — Known & Cited

13 May 2026 · 5 min read

AI cites you in 6.81 days, if everything else is already working

Josh Blyskal at Profound has put the first credible number on how fast ChatGPT and Claude start citing newly published content. 90% within 37 days. Half within seven. Typical first-citation time 6.81 days. The bigger reframe from the LinkedIn thread underneath: it’s a pipeline benchmark, not a content benchmark. Day 37 is your new diagnostic deadline. And first-citation is only one of two clocks PR teams need to be watching.

7 May 2026 · 3 min read

Why three AI engines, not five — the methodology question we keep getting asked

We measure ChatGPT, Google AI Overviews and Perplexity. Not five engines, not six. The standard AVS scope is deliberate, and the reasoning is in the data: BrightEdge’s 2026 cross-engine study, Similarweb on ChatGPT referrals, McKinsey on AI Overviews coverage. Five Q&As covering scope, version drift, and what changes if your category needs Claude, Gemini or DeepSeek added in.

6 May 2026 · 8 min read

AirOps’ AI Search Playbook — what’s real, what’s sales pitch, and what UK businesses should actually do

AirOps just published the most rigorous GEO dataset the field has — ~15M data points across 21,000 brands. The numbers are real: 68% of brand mentions appear in only one model, 90% of third-party citations come from listicles and reviews, pages with 3+ schema types are 13% more likely to be cited. The frameworks are sales pitches dressed as research, every featured case study is an AirOps customer, and methodology disclosure is non-existent. Our deep-dive: what to take, what to question, and where K&C goes deeper.

5 May 2026 · 5 min read

AI search is about architecture, not campaigns

Seer Interactive just measured 231,347 LLM responses across the 2026 Winter Olympics and found a 7.8× gap between brands with strong “signal architecture” and brands without. The K&C reading: not “everyone needs Wikipedia and Reddit” — map your sector’s signal architecture first. Method generalises; sources don’t. Includes the bits agencies will pretend they always knew.

1 May 2026 · 4 min read

Why we’re killing the AVS Flash report

There are loads of free GEO audits out there. Most are half-arsed. Ours was too. So we’re replacing it with the AVS Exec Brief — a real one-day measurement, free of charge, with a real time commitment in exchange. Here’s why.

29 April 2026 · 8 min read

GEO Research 2026 — what we’re seeing in AI citations

Curated GEO research findings drawn from our own AVS audits and academic sources. What we know about how AI citations work in 2026, what’s emerging, and where the field is still figuring things out.

1 May 2026 · 4 min read

AI-led PR — what it is, and why we don't do creative campaigns

K&C is AI-led PR + media relations + content + copywriting. We're not an overpriced creative agency and we're not a dashboard tool. Tactical, AI-driven, focused on the citation outcomes you can actually measure. The manifesto piece — what we are, what we are not, and why the lane in the middle matters.

29 April 2026 · 7 min read

Top UK AI Visibility Consultancies 2026

A fair-handed peer roundup of the firms and platforms shaping the UK GEO market in 2026 — Known & Cited, Authoritas, Profound, Peec AI, Otterly.AI, plus the PR agencies adding GEO services. Disclosure up front: we’re one of the entrants. The list is structured to be useful to buyers comparing options.

29 April 2026 · 8 min read

Citation-source strategy for GEO advisory: the methodology

How to work backwards from an LLM’s answer to the citation sources it pulled from — and build a plan for getting your business into those sources. The framework most platforms don’t talk about because most platforms don’t do it.

29 April 2026 · 9 min read

Citation-source strategy in practice: a worked example

The companion piece to the methodology — applied to Box Meal, our published worked-example case. The published AVS report identified Box Meal as 18/100 (Ghost under v1.1). This is what citation-source strategy looks like when you take that audit and build the deployment plan.

21 April 2026 · 5 min read

Why Known & Cited — not Peec AI, OtterlyAI, Semrush or a PR agency

So, why choose Known & Cited over Peec AI, OtterlyAI, Semrush or one of the big UK PR agencies that have built their own products? Not because they aren't good — but because we sit somewhere in between. A PR specialist, a copywriter, the best tech, a real team. Built to solve the citation problem AI visibility actually is.

21 April 2026 · 6 min read

Paramount+ Is Invisible to AI

I'm on chemo. I asked ChatGPT and Perplexity for the best value streaming service for my family of mixed tastes. Paramount+ didn't show up. Not as a budget alternative. Not even as a footnote. An AVS Exec Brief from Paramount+'s perspective — and what it means for every streaming brand.

20 April 2026 · 4 min read

Known & Cited Is Live

After almost 20 years in PR and a lot of late nights, Known & Cited is live. AI brand intelligence — we measure how brands show up in AI-generated answers. Here's what it is, why it exists, and what comes next.