Last updated June 2026
Known & Cited is a GEO consultancy. We measure how AI search engines (ChatGPT, Google AI Overviews, Google AI Mode and Perplexity) cite and recommend brands, then run the PR strategy that changes what they say.
Insights on AI visibility, GEO strategy, and how AI platforms cite and recommend businesses.
G2 says half of B2B software buyers now start in an AI chatbot more than in Google, and 69% end up choosing a different vendor because of how AI framed the options. Reuters puts AI click-through at 4%. The UK regulator wave keeps building. And 97% of llms.txt files never get read.
Read more →Who is actually any good? My honest read after a year tracking the UK GEO market full-time: the productised players, the human-led boutiques, the SEO-rebrand tail, the three questions that separate the credible from the rest, and where Known & Cited sits.
Read more →ChatGPT ads land in the UK, the UK tops the world on zero-click Google searches at 69.5%, the publisher coalition triples in size, Le Monde on AI conversion, and notes from a first PR conference in a decade.
Read more →Most brands ask whether they show up in AI answers. A few well-known businesses have the opposite problem: AI names them all day long, and the real question is what it says when it does. The difference between a discovery audit and a reputation audit, the new five-band reputation scale, and how we find out what AI is actually telling your buyer.
Read more →Google has handed UK site owners an AI Overviews report inside Search Console and a toggle to block your content from AI surfaces. The report is worth turning on. The block button almost certainly is not. Here is what to do about both, and what they will not tell you.
Read more →Four readings from the measurement firm AirOps describe a market far less stable, and far less about your own website, than most businesses assume: 30% volatility run to run, stale pages twice as likely to drop out, 6.5x more citations from other people’s pages, and communities behind nearly half of all citations. What each one means, and what we do about it.
Read more →Four AirOps stats on how jumpy AI visibility really is, Reddit’s boss says no Reddit, no AI, Google switches on its Search Console AI report, publishers draw the line, and why being cited is the beginning, not the end.
Read more →When AI Overviews appear, nobody clicks, they scroll. Every engine cites a different universe of sources. Google says GEO is just SEO (it is not). AMEC names GEO a discipline. And we launched K&C Vital.
Read more →We have launched K&C Vital, the same K&C report engine pointed at the one sector where being named, or not named, by AI carries the highest stakes. Why healthcare specifically, what K&C Vital is, and what is different about measuring AI visibility in health: named-condition query sets, regulatory-sensitive recommendations, and NHS, private and charity sub-segments treated as distinct.
Read more →Two pieces of research landed on the desk this month. One says quality is the floor, not the lever – you can’t out-write the algorithm if the algorithm doesn’t see you. The other says anyone with 20 minutes can spike a brand’s AI citation rate using prompt injection. What both mean for how K&C measures AI visibility – and the two specific things we’ve already changed in the methodology.
Read more →Profound puts the first credible clock on AI citation: 90% of new pages cited within 37 days, 6.81 days typical. Plus 5WPR’s citation source index, Google’s AI Overviews changes, and the two clocks PR teams need to watch.
Read more →Josh Blyskal at Profound has put the first credible number on how fast ChatGPT and Claude start citing newly published content. 90% within 37 days. Half within seven. Typical first-citation time 6.81 days. The bigger reframe from the LinkedIn thread underneath: it’s a pipeline benchmark, not a content benchmark. Day 37 is your new diagnostic deadline. And first-citation is only one of two clocks PR teams need to be watching.
Read more →Three pieces of GEO research, headlined by freshness: content under three months old is 3x more likely to be cited in AI search. Plus Seer Interactive’s GEO Olympics dataset and GEO landing on the official MartechMap.
Read more →We measure ChatGPT, Google AI Overviews, Google AI Mode and Perplexity. Not five engines, not six. The standard K&C report scope is deliberate, and the reasoning is in the data: BrightEdge’s 2026 cross-engine study, Similarweb on ChatGPT referrals, McKinsey on AI Overviews coverage. Five Q&As covering scope, version drift, and what changes if your category needs Claude, Gemini or DeepSeek added in.
Read more →AirOps just published the most rigorous GEO dataset the field has – ~15M data points across 21,000 brands. The numbers are real: 68% of brand mentions appear in only one model, 90% of third-party citations come from listicles and reviews, pages with 3+ schema types are 13% more likely to be cited. The frameworks are sales pitches dressed as research, every featured case study is an AirOps customer, and methodology disclosure is non-existent. Our deep-dive: what to take, what to question, and where K&C goes deeper.
Read more →Seer Interactive just measured 231,347 LLM responses across the 2026 Winter Olympics and found a 7.8× gap between brands with strong “signal architecture” and brands without. The K&C reading: not “everyone needs Wikipedia and Reddit” – map your sector’s signal architecture first. Method generalises; sources don’t. Includes the bits agencies will pretend they always knew.
Read more →There are loads of free GEO audits out there. Most are half-arsed. Ours was too. So we’re replacing it with the Discovery Exec Brief – a real one-day measurement, free of charge, with a real time commitment in exchange. Here’s why.
Read more →Curated GEO research findings drawn from our own K&C report audits and academic sources. What we know about how AI citations work in 2026, what’s emerging, and where the field is still figuring things out.
Read more →K&C is AI-led PR + media relations + content + copywriting. We're not an overpriced creative agency and we're not a dashboard tool. Tactical, AI-driven, focused on the citation outcomes you can actually measure. The manifesto piece – what we are, what we are not, and why the lane in the middle matters.
Read more →A fair-handed peer roundup of the firms and platforms shaping the UK GEO market in 2026 – Known & Cited, Profound, Peec AI, Otterly.AI, plus the PR agencies adding GEO services. Disclosure up front: we’re one of the entrants. The list is structured to be useful to buyers comparing options.
Read more →How to work backwards from an LLM’s answer to the citation sources it pulled from – and build a plan for getting your business into those sources. The framework most platforms don’t talk about because most platforms don’t do it.
Read more →The companion piece to the methodology – applied to Box Meal, our published worked-example case. The published K&C report identified Box Meal as 18/100 (Ghost under v1.1). This is what citation-source strategy looks like when you take that audit and build the deployment plan.
Read more →So, why choose Known & Cited over Peec AI, OtterlyAI, Semrush or one of the big UK PR agencies that have built their own products? Not because they aren't good – but because we sit somewhere in between. A PR specialist, a copywriter, the best tech, a real team. Built to solve the citation problem AI visibility actually is.
Read more →I'm on chemo. I asked ChatGPT and Perplexity for the best value streaming service for my family of mixed tastes. Paramount+ didn't show up. Not as a budget alternative. Not even as a footnote. A Discovery Exec Brief from Paramount+'s perspective – and what it means for every streaming brand.
Read more →After almost 20 years in PR and a lot of late nights, Known & Cited is live. We're a GEO consultancy and GEO-led PR partner, and we measure how brands show up in AI-generated answers. Here's what it is, why it exists, and what comes next.
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