Testimonials
A few words from people I've worked with, plus the kind of work I've been doing lately. Every quote here was given to me, by a real person, with permission to use it.
"With around 20 years of comms experience behind him, Russell genuinely gets PR from the inside out. He delivered a really engaging masterclass to the team, bringing fresh clarity to how PR professionals can proactively navigate the shifting AI search landscape. Known & Cited are carving out a really smart niche, and Russell is a fantastic strategic sounding board for any brand looking to stay ahead in the generative era."
Andrew Nankervis, Head of PR, AutotraderTeam masterclass on GEO and AI search · October 2026
"Russ produced a comprehensive GEO/AEO report for us that gave real clarity on where we stand in AI-generated answers across our core markets. The report scored our visibility, benchmarked us against competitors, and laid out practical steps to improve our citation performance on the search terms that actually drive commercial outcomes. What we found most valuable was how Russ translated a complex emerging discipline into clear, prioritised actions we could act on internally. We came in as an already credible business in our sector's core search terms; Russ helped us understand exactly where to double down to turn that visibility into more business through AI platforms."
Tom Ferris, Marketing Manager, AllmanhallAI search research and recommendations · 2026
"Russ is an outstanding communications expert with in-depth and wide-ranging knowledge across various areas of the field. I had the privilege of working with him for five years and could always count on his sound advice, well-developed strategies, and efficient work style. Russ keeps his finger on the pulse of the industry and identifies emerging communication trends early on; he then delves deeply into them, explains them clearly, and defines actionable recommendations."
Franziska Huber, PR & Comms Lead, EMEAI, Western DigitalLinkedIn recommendation · April 2026
"I worked with Russ for over six years and his diligence, knowledge and skills were immediately obvious and added real value to the work I did. His new venture addresses an increasingly important market need and I know he has honed true expertise in AI through professional and personal use over recent years. If you're looking for a true partner that will work to understand your needs and support you, you'll find it hard to find better."
Jon White, Senior technology communications professionalLinkedIn recommendation · April 2026
Most of my clients prefer not to be named, so here's the shape of the work rather than the names. More quotes will be added as projects finish.
Brand · Global tech
Research across eight countries and several product categories, looking at how AI tools describe and recommend the brand against competitors, which sources they lean on, and what to do about it in each market.
Agency · New business
Joining a PR agency's team on prospect and pitch calls, answering the AI search questions their prospects were asking, so the agency could talk about GEO with confidence.
Agency · Client project
Working alongside a PR agency on one of their existing client accounts, adding GEO research and practical advice to the work the team was already doing.
Want to know how a project would run for you? It's all on my approach page. Or tell me the problem.
Get in touch
A short email is fine: what's going on, what you've been asked, and when you need it. I'll give you an honest answer, including if I'm not the right person.
hello@knownandcited.com