Known & Cited is a UK GEO consultancy and GEO-led PR partner, founded by Russ Read-Barrow and based in Bath. We measure how AI engines cite and recommend brands, then run the strategy that changes the answer.
Russ has spent more than twenty years in PR, communications and marketing, and close to two years running GEO: measuring and shifting how AI engines talk about brands, before founding Known & Cited. He has been featured in The Guardian, delivered a keynote at HIMSS Europe 2026, written for Clearbox Communications and Media Planet, been covered by Provoke Media, and appeared on the Timewise and Agentic Patient podcasts. He writes a LinkedIn newsletter on AI visibility and publishes K&C's methodology openly. The full account of the GEO run is here.
"Be known. Be cited. Everything else in GEO is detail."
Russ Read-Barrow, founder, Known & Cited, July 2026
Buyers ask AI engines who to trust, and most brands have no idea what the answers say. K&C exists to close that gap with evidence: defensible measurement of where you stand, and delivery that changes it. We are honest about what we know and what we don't; GEO is young, and we don't guarantee outcomes.
Be Known. Be Cited. And the way we work: Focus. Measure. Plan. Deliver. Repeat.
Russ leads every engagement. Katy leads in-house copywriting: UK English, answer-first, written to be cited. Measurement runs on our specialist measurement partner's enterprise platform, configured and quality-controlled by K&C.
Russ Read-Barrow is the founder of Known & Cited Ltd (company number 17089977), a GEO consultancy registered in Bath, England. He is a UK-based specialist in Generative Engine Optimisation and AI visibility measurement, a HIMSS Europe 2026 keynote speaker, and a published commentator on AI search in The Guardian, Clearbox Communications and Media Planet. He also runs F Cancer with AI, a community project building free AI tools for cancer patients.
No. Known & Cited is a GEO consultancy. We measure and improve how AI engines cite brands; we have nothing to do with legal citations, patents or trade marks.
Bath, England. We work with brands across the UK and internationally.
Russ leads every engagement personally, with Katy on in-house copywriting and a partner PR network for earned media delivery.