What is the AI Visibility Strategy (AVS)?
AI Visibility Strategy (AVS) is a scored, structured audit of how major AI language models cite and recommend your business. Powered in part by Authoritas — and a few other secret formulas involving AI. We ask a tailored set of questions, run them against multiple AI engines selected for your tier, and deliver a tiered report with clear findings. All AVS tiers include priority actions and strategic recommendations.
Not a dashboard. Not a tool you manage. A proper measurement framework, an informed strategy document, and an ongoing process. Your first report tells you where you stand right now. Re-measurement tells you whether what you're doing about it is actually working. Focus. Measure. Plan. Deliver. Repeat.
How we work
Every AVS engagement follows our five-step methodology: Focus. Measure. Plan. Deliver. Repeat. It starts with a conversation about your business, runs through structured measurement and strategy, and repeats on your cadence.
AVS Annual, Bi-Annual or Quarterly. Any cadence, any number of countries.
For engagements covering three or more countries, we offer progressive discounts — get in touch for bespoke pricing.
Why frequency matters.
More frequent measurement isn't just more of the same report. It's more cycles to measure impact, more chances to catch LLM landscape shifts early, more recommendations priced up and actioned across the year, and more time spent learning the system. Annual sets direction. Bi-Annual proves the direction is working. Quarterly keeps you ahead of change.
Why we don't offer a cheaper option.
We've tested the pricing every which way. The honest answer: we can't go lower without cutting what actually makes this useful.
Less time in measurement means less rigour. Less time on recommendations means generic advice that could apply to anyone. Less time with you means the programme falls apart between reports. At some point it stops being a service and starts being a report you file.
If someone quotes you a similar AI visibility audit for less, the thing being cut is almost always the time — the consultation calls, the support as the AI landscape shifts, the work to make sure recommendations actually land. That's the part we won't cut. It's the part that changes outcomes.
We'd rather do this well for fewer businesses than badly for more.
The Four AVS Bands
Every business falls into one of four bands based on their composite AVS score. The four bands describe where you are today. Known and Cited (below) is the K&C standard you work toward.
Ghost
Effectively invisible. The buyer asking the seed question would not learn your brand exists from the engines' answer.
Visible
Surfacing, but inconsistently. In the conversation in some form. Cited rarely, via weak sources, or framed as a fallback. Enough to register. Not enough to win.
Emerging
Real signal, real momentum. Cited regularly enough to count. Not yet a default answer.
Cited
The AI engines name your brand as a category answer. Buyers asking the seed question are routinely shown the brand. 65 is "in the answer", 85 is "you're the answer", 95+ is ubiquity.
Known and Cited — the K&C standard
Known and Cited is not a fifth band. It is the recognition we give to brands that sustain authoritative surfacing over multiple measurement cycles. The four bands describe where you are. Known and Cited describes what you are working toward.
Qualifying criteria (all must be true):
- Composite score 90 or above.
- Tier 1 / Tier 2 citation share of 25% or more.
- Narrative Fit sub-score of 75 or above.
- AI Visibility sub-score of 75 or above.
- Sustained across at least 2 consecutive full measurement cycles (Annual, Bi-Annual or Quarterly) on the same methodology version. Flash / Exec Brief cycles do not count.
The 12 Citation Pillars
The 12-pillar assessment is included on every paid AVS report (Annual, Bi-Annual or Quarterly). AVS Exec Brief covers key pillars only. These 12 pillars form our standard framework. Every audit is tailored to your business, and if a pillar isn't relevant, we'll adapt it to focus on where you want to position yourself in AI answers.
Direct Mentions
How often does your business appear across all AI platform responses?
Recommendation Rate
In what percentage of relevant queries is your business actively recommended?
Sentiment & Framing
When mentioned, is your business framed positively, neutrally, or negatively?
Source Authority
How many authoritative third-party sources cite or reference your business?
Narrative Consistency
Is your positioning consistent across different AI platforms and query types?
Competitor Gap
How does your visibility compare to tracked competitors in your sector?
Query Coverage
Across how many query categories and topics does your business appear?
Multi-LLM Consistency
Is your visibility consistent across ChatGPT, Google AI Overview, and Perplexity?
Feature & Service Attribution
Are your specific services and features correctly attributed to your business by AI?
Geographic Relevance
Does your business appear for location-relevant queries in your target markets?
Temporal Freshness
Is your content being picked up by current AI indexing and retrieval systems?
Category Leadership
Is your business positioned as a leader or authority in its category by AI?
See real examples
Why this matters
AI is already changing how people find brands. ChatGPT now has 900 million weekly active users (OpenAI, Dec 2025). 37% of consumers now start searches with AI instead of Google (Conductor/Search Engine Land, 2025). Most brands have no idea how they appear in AI answers — or whether they appear at all. AI Visibility Strategy shows you where you stand, helps you make informed decisions about what to do about it, and tracks whether it's working.
Is this a solved science? No. The field is new and moving fast. But the data is real, the measurement is rigorous, and doing nothing means not knowing at all. We won't promise you a specific citation outcome. We will promise you an informed, methodical approach and complete transparency about what we're seeing and what we think it means.
Frequently asked questions
Have questions? See our full FAQ page.