K&C is AI-led PR + media relations + content + copywriting. Strategy, measurement, and PR delivery in one team. Tactically focused on AI search positioning — which delivers top-tier media coverage as a result.
If you're after media coverage, content, great copywriting — all strategically driven by AI — come to us.
If you're after a six-figure creative campaign with three months of brainstorming workshops and a chief creative officer's name on the deck, we're not the right fit.
Honestly — just go to a creative agency. They're better at it. They charge accordingly.
If you're after a self-serve dashboard you can plug into your marketing stack and read for yourself, we're not the right fit either. The platforms — Authoritas, Profound, Peec AI, Otterly.AI — do exactly that. We use one of them as our measurement layer. Buy direct.
K&C sits in the lane between those two. Strategy. Measurement. AI-led PR delivery. Tactically focused on AI visibility outcomes.
The UK GEO market in 2026 is splitting into three. Worth being honest about which lane you actually need.
Lane one: traditional PR agencies. Big creative campaigns. Full corporate retainers. Day-to-day media office. Crisis response. GEO bolted onto the side as a module. They're brilliant at what they do. They're priced for a different category of buyer to most of ours.
Lane two: SaaS GEO platforms. Dashboards. Self-serve. Plug it in, read the data, draw your own conclusions. Brilliant for in-house teams that just need the measurement. Doesn't write the pitch, doesn't brief the journalist, doesn't ship the schema. Measurement is the start, not the end.
Lane three: K&C. We measure how AI talks about your business (the AVS audit). We build the strategy off the data. Then we deliver the media relations, content, and copywriting that closes the citation gaps the audit found. Strategy + measurement + delivery in one team. Tactical, AI-driven, focused on outcomes you can measure.
Every PR plan we build starts with the AVS audit. Not a brainstorm. Not a brand-affect workshop. The audit.
By the time we sit down with a client to scope delivery, we already know which queries they're losing, which competitors are owning the citation in their category, which sources AI is pulling from when it answers buyers, and which gaps in their content footprint AI is reading as silence.
The PR plan is the answer to the audit. Not a creative leap. Not a vibes call. Evidence in, plan out.
That's the bit most agencies can't do, because most agencies are leading with creative and bolting GEO on. We've done it the other way round. AI visibility is the entire business; PR is how we deliver against it.
Here's the bit people don't expect.
When you target the citation sources LLMs actually read — trade press, broadsheet comparison pieces, sector-leading podcasts, structured comparison content — the same work that moves your AI score lands you in the publications buyers read.
The media coverage is real. We get clients into the trade press, the broadsheets, the podcasts that matter in their category.
It's just not the optimisation target. It's the by-product. Which means we're not paying creative-agency overhead to get there.
Three things, scoped against your AVS Top 12.
Media relations. Trade press placement, broadsheet pitching, podcast appearances, expert commentary in roundups. Targeted at the publications LLMs pull from when answering category questions in your space. Working relationships across UK trade press, broadsheets, and an international consultant network for non-UK markets.
Copywriting. Long-form articles. Methodology pieces. Worked examples. Listicles. Glossary entries. FAQ content. Structured comparison pages. The canonical content LLMs cite when no third-party source dominates the category. In-house copywriter plus a network of specialist writers, all briefed on the AVS recommendations.
Content and schema. Schema markup deployment (Organization, FAQPage, Article, Product). Site structure work. Last-updated meta. Internal-link architecture. The technical scaffolding LLMs need to confidently cite a page. Delivered alongside the editorial work so AI sees the full picture.
UK SMEs and scale-ups that want to be cited by AI but don't have the in-house PR firepower. International businesses entering the UK or Europe who need an AI-citation footprint in a new market. Agencies and consultancies who want AI visibility delivery without building a GEO team. Charities and challenger brands who need to be in the AI conversation about their cause or category.
Who we're not right for: anyone who needs full-service corporate PR, day-to-day media office, or a six-figure creative campaign. We refer those engagements to trusted partners. We stay specialist. The client gets the right team for the job.
The bus has left.
AI search is now a meaningful share of UK consumer and B2B journeys, and it's growing. The buyers who used to start at Google are starting at ChatGPT. The brands that get cited in AI answers are the ones in the consideration set. The ones that don't, aren't.
Book an AVS Exec Brief. It's free. It'll tell you whether AI knows you exist, who it recommends instead, and whether the gap matters in your category.
If it does, give us a bell.
Start with an AVS audit. Run the measurement. Read the Top 12. Then decide which parts you want us to deliver.
Start an AVS Talk to us