This is a fictional worked example — the same structure, scoring methodology, and recommendation framework we deliver to real K&C clients. Real engagements are accompanied by an extended Supporting Document covering all test prompts and raw mention transcripts, source attribution tables, citation analysis spreadsheets, and the working files behind every score on this page.
What's in the public version: the Top 12 strategy, scoring breakdown, competitor table, citation source map, and prioritised recommendations. What's in the full delivery: the workbook of data behind every line, plus the strategic consultation call with Russ to walk through it.
Thousands of data points across 3 LLMs over a 7-day measurement window · UK market · Report 2 cadence
Pebble has climbed from 15/100 (Ghost band) in Report 1 to 24/100 (Visible band under v1.1) — a +9 point improvement in six months. This is real progress. The team executed 6 of the 12 recommendations from Report 1, completed 3 partially, and deferred 3. The execution drove the score uplift, proving the strategic direction is sound.
The /vs comparison pages are working. Forty percent of all new mentions since Report 1 reference Pebble's direct comparisons to Asana, Monday, and Notion. This proves owned content works for Pebble — but you're still invisible in generic "best project management tools for freelancers" queries. You're winning the comparison battle but losing the category conversation. The next 12 months need to focus on authority-building: original research, press placement, and founder visibility that positions Pebble as a category contender, not just a comparison option.
The path forward remains the same as Report 1, but faster now that you've proven the playbook works. Original research is no longer optional — it's the single highest-leverage action available. The other 11 recommendations refresh based on what's working: double down on the /vs strategy, publish the research your competitors won't, and get in front of the freelancer community conversations happening on podcasts and in email newsletters. Six more months of disciplined execution could move Pebble from Visible (24) to Emerging (41+).
AVS is a weighted composite of three pillars. Here's the transparent breakdown for Pebble Report 2:
When Pebble appears in LLM responses, here's the positioning:
Publish the UK Freelancer Productivity Report. It was recommended in Report 1 and hasn't been done yet. Original research is the single highest-leverage content type for AI citation — it creates a citeable data point that no competitor owns. The /vs pages proved that owned content works for Pebble; original research takes that further by generating press pickups, backlinks, and social shares that feed AI training data from multiple angles.
A deeper look at each dimension of your AI visibility:
What was done in the six months since Report 1:
| Rec | Recommendation | Status | Notes |
|---|---|---|---|
| 1 | Build a dedicated /vs page comparing Pebble to each competitor | Done | Live and indexed. 40% of new mentions reference these pages. |
| 2 | Publish "Freelancer PM Stack" blog series (4 posts) | Done | 3 of 4 published. Fourth in editorial calendar for Q4. |
| 3 | Add FAQPage schema markup to pricing and features pages | Done | Deployed June 2026. Indexing confirmed. |
| 4 | Launch a LinkedIn newsletter on freelancer productivity | Partial | Launched. 3 editions posted (target: weekly). Suspended mid-project due to team capacity. |
| 5 | Get listed on G2, Capterra, and Software Advice | Done | G2 and Capterra live. Software Advice approval pending (3-month timeline). |
| 6 | Pitch TechRadar and TechCrunch "best PM tools" roundups | Partial | TechRadar inclusion confirmed (published June). TechCrunch pitch pending. |
| 7 | Create a "Pebble vs Notion for freelancers" comparison post | Done | Published May 2026. Receiving steady organic traffic and backlinks. |
| 8 | Publish original research: "UK Freelancer Productivity Report 2026" | Not Done | Deferred due to resource constraints. Elevated to #1 priority for Report 2. |
| 9 | Build two customer case studies | Partial | 1 published, 1 in draft. Second expected live by November 2026. |
| 10 | Sponsor a freelancer community event or podcast | Not Done | Conversations ongoing with two podcasts. Deferred to Q4 2026 for budget alignment. |
| 11 | Get listed on ProductHunt and IndieHackers | Done | ProductHunt launched April 2026. IndieHackers profile live with 180+ makers following. |
| 12 | Add a /for-freelancers landing page with structured data | Done | Live June 2026. Targeted landing page for freelancer-specific queries. |
Summary: 6 Done, 3 Partial, 3 Not Done. The execution of the /vs pages, blog content, and landing pages drove the +9 point improvement. The deferred items (original research, podcast sponsorship) remain the single highest-leverage actions for the next 12 months.
How Pebble has moved since Report 1 six months ago:
What changed in the AI ecosystem in the six months between Report 1 and Report 2:
How Pebble stacks against the project management leaders in AI visibility:
| Business | Mentions | Day-7 SoV | Indicative AVS | Tier | Top LLM |
|---|---|---|---|---|---|
| Monday.com | 312 | 34.2% | 71 | Cited | ChatGPT |
| Asana | 278 | 30.5% | 65 | Cited | Google AIO |
| Trello | 245 | 26.8% | 58 | Cited | ChatGPT |
| ClickUp | 156 | 17.1% | 44 | Emerging | Perplexity |
| Notion | 198 | 21.7% | 52 | Cited | ChatGPT |
| Pebble | 28 | 3.1% | 24 | Visible | ChatGPT |
The project management category leaders by AI mention volume:
| Rank | Business | Mentions |
|---|---|---|
| 1 | Monday.com | 312 |
| 2 | Asana | 278 |
| 3 | Trello | 245 |
| 4 | Notion | 198 |
| 5 | ClickUp | 156 |
| 6 | Basecamp | 89 |
| 7 | Toggl Plan | 42 |
The websites and sources LLMs draw project management recommendations from:
| Rank | Domain | Citation Share |
|---|---|---|
| 1 | reddit.com | 14.2% |
| 2 | pcmag.com | 11.8% |
| 3 | techradar.com | 9.4% |
| 4 | g2.com | 8.7% |
| 5 | zapier.com | 7.3% |
| 6 | capterra.com | 6.1% |
| 7 | asana.com | 5.5% |
| 8 | monday.com | 5.2% |
| 9 | forbes.com | 4.8% |
| 10 | linkedin.com | 4.1% |
| 11 | youtube.com | 3.6% |
| 12 | producthunt.com | 2.9% |
Four channels where Pebble can build citation authority and feed AI visibility:
The specific articles LLMs reference most often when answering project management questions:
| Article Title | Publication | Cited By | Citation Count |
|---|---|---|---|
| Best Project Management Tools 2026 | PCMag | All 3 LLMs | 52 |
| Top PM Tools for Freelancers and Small Teams | TechRadar | ChatGPT, Google AIO | 38 |
| Best Project Management Tools 2026 Compared | G2 | ChatGPT, Perplexity | 34 |
| The Best Lightweight PM Tools for Solo Freelancers | Forbes | ChatGPT | 22 |
| Monday vs Asana vs Trello: A Complete Comparison | Zapier | All 3 LLMs | 28 |
| Lightweight PM Tools That Actually Work for Freelancers | Reddit (r/projectmanagement) | ChatGPT, Perplexity | 18 |
| Pebble vs Monday.com: Which is Best for Freelancers? | Pebble (own blog) | ChatGPT, Google AIO | 12 |
| The Complete Freelancer PM Stack for 2026 | Pebble (own blog) | ChatGPT | 8 |
Pebble now appears in two of the top-cited articles (both owned content). The opportunity is clear: break into PCMag, G2, Zapier, and Forbes comparison content. Each of these articles is cited 20+ times per week. One additional placement would likely move Pebble from Visible to Emerging territory.
A refreshed strategic approach for the next six months, building on what's working:
Working through all 12 recommendations is a bespoke programme spend (scoped per engagement) — K&C portion plus PR Connect estimates and internal team time over six months. For an 8-person bootstrapped SaaS, this is a meaningful but manageable investment. Expected return: move from 24 (Visible band) to 41–55 (Emerging band), break into major tech press, and establish Pebble as the category contender in freelancer PM tools.
If Pebble completes all 12 before Report 3 (six months from now), it's a sign the Bi-Annual cadence is well-matched and the team's execution velocity is high. The next report will refresh priorities based on what the data says. More likely: Pebble will prioritize the top 6 (original research, press pitches, video content, newsletter continuity, case studies, podcast sponsorship) and defer the rest. That's fine — Report 3 will show the impact of the high-priority subset and recommend accordingly.
Report 3 will show continued trajectory: Are we moving from Visible toward Emerging? Are the press placements landing? Is original research being cited? Is video content feeding Temporal Freshness? We'll also add any new LLMs to tracking (Claude search if launched), compare against the growing competitor dataset (ClickUp is rising fast), and refresh the 12 recommendations based on what the new data reveals. The cadence and format stay the same, but the strategy adapts to what the market is actually doing.
Included with your Bi-Annual subscription: one 60-minute consultation call per measurement cycle (two per year) with the K&C team to discuss these 12 recommendations in detail, prioritize based on your capacity and market timing, and develop a phased implementation roadmap specific to Pebble's resources and goals.
Every K&C engagement is delivered as two documents: this AVS Report (the public-facing strategy summary) and an extended Supporting Document — a working file that gives the buyer the audit trail behind every number on this page.
The Supporting Document for this engagement contains: the complete prompt set in full, the verbatim AI responses from each LLM (ChatGPT, Google AIO, Perplexity), every direct mention with sentiment classification, the raw source attribution tables for the 6,300+ data points, the citation domain frequency analysis, the per-prompt floor-rule and weighting logic, the named competitor mention logs, and the methodology working notes. It's the evidence base behind the 24/100 headline score.
Buyers receive both documents at every cadence. The AVS Report is the strategic conversation; the Supporting Document is the auditable proof. We share the working because we want the buyer's team — marketing, PR, brand, leadership — to be able to interrogate any conclusion in the strategy and trust what they're acting on.
Measurement period: 7 days (October 15–22, 2026)
Data points collected: 6,100+
LLMs monitored: ChatGPT (GPT-4), Google Gemini 2.0, Perplexity Pro
Test prompts: 300 variations across general queries ("best project management tools for freelancers"), niche queries ("lightweight PM for solopreneurs"), competitor-specific ("Pebble vs Asana"), and open-ended ("what's the best all-in-one tool for freelancers")
Mention verification: Manual review of every mention to eliminate false positives and ensure sentiment accuracy
Important limitations: AVS measures AI visibility, not product quality or market performance. A high AVS score indicates a business is widely cited by AI, but does not guarantee customer satisfaction, product-market fit, or revenue growth. Pebble may have superior customer outcomes than competitors with higher AVS scores. AVS is also subject to LLM training data lag—mentions in this report reflect data frozen as of early 2026, and newer content may not be indexed yet. We do not guarantee that following these recommendations will achieve a specific AVS uplift. We provide honest measurement and strategic direction; your execution, market timing, and competitive moves determine outcomes.