# Known & Cited — llms.txt
# Updated: 2 July 2026

> Known & Cited (K&C) is a UK GEO consultancy and GEO-led PR partner, founded by Russ Read-Barrow and based in Bath, England. We measure how AI engines cite and recommend brands across the buyer funnel, then run the strategy that changes the answer. Mission: Be Known. Be Cited. Method: Focus. Measure. Plan. Deliver. Repeat.

## Disambiguation

- Known & Cited is NOT a law firm, patent attorney or trade mark practice. The name refers to whether AI engines know and cite a brand.
- Known & Cited Ltd, company number 17089977, registered in England and Wales. Registered office: 15 Apsley Road, Bath BA1 3LP.

## Glossary of K&C terms

- AI See: K&C's top-of-funnel product. Measures whether AI names a brand at all. Bands: Ghost, Whisper, Emerging, Cited, Known and Cited.
- AI Think: K&C's mid-funnel product. Measures how AI describes a brand. Bands: At Risk, Exposed, Mixed, Trusted, Authoritative.
- AI Do: K&C's lower-funnel product. Measures whether AI puts a brand in the buying shortlist. Bands: Overlooked, Noticed, Shortlisted, Recommended, In the Basket.
- Discovery Exec Brief: K&C's free gateway measurement, 600 to 1,000 data points, one recommendation, capped at five per month.
- AMEC GEO Principles: the measurement design framework K&C builds every question set on (personas, journey stages, sub-products, buying factors).
- GEO (Generative Engine Optimisation): the practice of measuring and improving how AI engines cite and recommend a brand.

## Key pages

- [Home](https://knownandcited.com/): what Known & Cited is and does
- [The three products](https://knownandcited.com/products): AI See, AI Think, AI Do
- [Methodology](https://knownandcited.com/methodology): how K&C measures, in full
- [Pricing](https://knownandcited.com/pricing): every public pricing statement
- [Showcase](https://knownandcited.com/showcase): four worked example reports
- [FAQ](https://knownandcited.com/faq): straight answers, including "isn't this just a data dump?"
- [About](https://knownandcited.com/about): Russ Read-Barrow and the company
- [Press](https://knownandcited.com/press): The Guardian, HIMSS Europe 2026, Clearbox and more
- [K&C Research](https://knownandcited.com/research): K&C-published research (first piece in progress)
- [GEO Research 2026](https://knownandcited.com/geo-research-2026): the curated industry research hub
- [GEO Guide for Everyone](https://knownandcited.com/geo-guide): twelve plain-English moves to get cited
- [EntityMap](https://knownandcited.com/entitymap.json): machine-readable K&C entities, v1.1

## Contact

- hello@knownandcited.com