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We measure how AI platforms cite and recommend your business, and we help you change the answer.", "sourceUrl": "https://knownandcited.com/", "pageTitle": "Known & Cited | GEO Consultancy", "publisher": "Known & Cited", "retrieved": "2026-06-05T00:00:00Z", "contentType": "definition", "audienceType": "general" }, { "chunkId": "c_002", "text": "Most brands have no idea how they appear in AI search. We measure it. Then we help them fix it.", "sourceUrl": "https://knownandcited.com/in-a-nutshell", "pageTitle": "In a Nutshell | Known & Cited", "publisher": "Known & Cited", "retrieved": "2026-06-05T00:00:00Z", "contentType": "definition", "audienceType": "general" }, { "chunkId": "c_003", "text": "Known & Cited Ltd is registered in England and Wales (company number 17089977). Registered office: 15 Apsley Road, Bath BA1 3LP. Contact: hello@knownandcited.com.", "sourceUrl": "https://knownandcited.com/about", "pageTitle": "About | Known & Cited", "publisher": "Known & Cited", "retrieved": "2026-06-05T00:00:00Z", "contentType": "evidence", "audienceType": "general" }, { "chunkId": "c_003b", "text": "Is Known & Cited a patent or law firm? No. Known & Cited is a GEO consultancy. It measures how AI search engines (ChatGPT, Google AI Overviews and Perplexity) cite and recommend brands, then runs the PR strategy to change what they say. It is not a patent attorney, intellectual property, legal, or prior-art research firm. 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Where sitemap.xml tells crawlers what pages exist, entitymap.json tells AI systems what a site knows: which entities it covers, how they relate, and where the evidence is. Initiated by Fred Laurent with the support of Dixon Jones.", "status": "active", "maturityStatus": "established", "audienceType": "technical", "relations": [ { "predicate": "DESCRIBED_BY", "targetId": "e_001", "targetName": "Known & Cited" } ], "hasChunks": [ { "chunkId": "c_025", "text": "EntityMap is an open standard for publishing a structured, entity-first index of website knowledge for AI systems, retrieval pipelines, and language-model-based applications. 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It measures how AI platforms cite and recommend a health brand across ChatGPT, Google AI Overviews, Google AI Mode and Perplexity, then produces defensible content to change the answer, with every output clinically reviewed. It applies the same measurement methodology as K&C report, adapted to the accuracy, evidence and regulatory demands of healthcare.", "status": "active", "maturityStatus": "established", "audienceType": "general", "relations": [ { "predicate": "PRODUCED_BY", "targetId": "e_001", "targetName": "Known & Cited" }, { "predicate": "SPECIALISES", "targetId": "e_002", "targetName": "AI Visibility Strategy" } ], "hasChunks": [ { "chunkId": "c_029", "text": "K&C Vital is GEO and content built for health, life sciences and MedTech. The most-recommended health brands in AI are not the loudest, they are the ones AI platforms trust. 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The piece introduces the reputation audit, its sources view and its sentiment-shift-under-pressure read, and argues that well-known businesses should check whether AI is putting customers off them.", "status": "active", "audienceType": "general", "relations": [ { "predicate": "AUTHORED_BY", "targetId": "e_009", "targetName": "Russ Read-Barrow" }, { "predicate": "PRODUCED_BY", "targetId": "e_001", "targetName": "Known & Cited" }, { "predicate": "RELATES_TO", "targetId": "e_002", "targetName": "AI Visibility Strategy" }, { "predicate": "RELATES_TO", "targetId": "e_008", "targetName": "AVS Bands" }, { "predicate": "RELATES_TO", "targetId": "e_016", "targetName": "AI-led PR" } ], "hasChunks": [ { "chunkId": "c_031", "text": "There are two kinds of AI audit. A discovery audit asks whether AI search names your business at all, scored from Ghost to Known and Cited. A reputation audit asks what AI says about a business that is already well known, scored from At Risk through Exposed, Mixed and Trusted to Authoritative. The reputation audit maps the sources AI draws on and tests how sentiment shifts under pressure, so a well-known business can find out whether AI is putting customers off it, and what to do about it.", "sourceUrl": "https://knownandcited.com/blog/two-kinds-of-ai-audit", "pageTitle": "Two kinds of AI audit | Known & Cited", "publisher": "Known & Cited", "retrieved": "2026-06-11T00:00:00Z", "contentType": "definition", "audienceType": "general" } ] }, { "entityId": "e_026", "@type": "Article", "name": "Cited Edition 2", "alternateName": "AirOps freshness finding, Seer GEO Olympics, MartechMap", "description": "Cited Edition 2, the Known & Cited GEO newsletter by Russ Read-Barrow, published 7 May 2026. Covers AirOps' AI Search Playbook finding that content less than three months old is three times more likely to be cited in AI search and that 68% of brand mentions appear in only one model, Seer Interactive's GEO Olympics dataset showing a 7.8x gap between brands with strong signal architecture and those without, and Scott Brinker formally adding GEO to the official MartechMap.", "status": "active", "audienceType": "general", "relations": [ { "predicate": "AUTHORED_BY", "targetId": "e_009", "targetName": "Russ Read-Barrow" }, { "predicate": "PRODUCED_BY", "targetId": "e_001", "targetName": "Known & Cited" }, { "predicate": "RELATES_TO", "targetId": "e_002", "targetName": "AI Visibility Strategy" }, { "predicate": "RELATES_TO", "targetId": "e_016", "targetName": "AI-led PR" } ], "hasChunks": [ { "chunkId": "c_032", "text": "Cited Edition 2 (7 May 2026) reports AirOps' finding that content less than three months old is three times more likely to be cited in AI search, that 68% of brand mentions appear in only one model, Seer Interactive's GEO Olympics finding of a 7.8x outcome gap driven by signal architecture, and the formal addition of SEO/AEO/GEO to the official MartechMap.", "sourceUrl": "https://knownandcited.com/blog/cited-edition-2", "pageTitle": "Cited Edition 2 | Known & Cited", "publisher": "Known & Cited", "retrieved": "2026-05-07T00:00:00Z", "contentType": "summary", "audienceType": "general" } ] }, { "entityId": "e_027", "@type": "Article", "name": "Cited Edition 3", "alternateName": "Profound 37-day citation clock, 5WPR index, AI Overviews", "description": "Cited Edition 3, the Known & Cited GEO newsletter by Russ Read-Barrow, published 15 May 2026. Covers Profound's finding that 90% of newly published pages are cited by ChatGPT or Claude within 37 days (typical first citation 6.81 days), 5WPR's AI Platform Citation Source Index and why to read it as category research rather than a content plan, Google's five changes to AI Overviews and AI Mode, and the distinction between first-citation and sustained-citation clocks.", "status": "active", "audienceType": "general", "relations": [ { "predicate": "AUTHORED_BY", "targetId": "e_009", "targetName": "Russ Read-Barrow" }, { "predicate": "PRODUCED_BY", "targetId": "e_001", "targetName": "Known & Cited" }, { "predicate": "RELATES_TO", "targetId": "e_002", "targetName": "AI Visibility Strategy" }, { "predicate": "RELATES_TO", "targetId": "e_016", "targetName": "AI-led PR" } ], "hasChunks": [ { "chunkId": "c_033", "text": "Cited Edition 3 (15 May 2026) reports Profound's finding that 90% of newly published marketing pages were cited by ChatGPT or Claude within 37 days, half within seven days, with a typical first-citation time of 6.81 days. It frames day 37 as a diagnostic benchmark, distinguishes first-citation from sustained citation, and cautions against reading 5WPR's citation source index as a content plan.", "sourceUrl": "https://knownandcited.com/blog/cited-edition-3", "pageTitle": "Cited Edition 3 | Known & Cited", "publisher": "Known & Cited", "retrieved": "2026-05-15T00:00:00Z", "contentType": "summary", "audienceType": "general" } ] }, { "entityId": "e_028", "@type": "Article", "name": "Cited Edition 4", "alternateName": "AI Overviews behaviour, Muck Rack, GEO vs SEO, AMEC, K&C Vital", "description": "Cited Edition 4, the Known & Cited GEO newsletter by Russ Read-Barrow, published 29 May 2026. Covers Search Engine Journal analysis showing users scroll rather than click when AI Overviews appear, Muck Rack data showing each AI engine cites from a different universe of sources with 84% of answers from earned media, Google's claim that GEO is just SEO and iPullRank's refutation, AMEC naming GEO as a measurement discipline, and the launch of K&C Vital, a healthcare-focused GEO service.", "status": "active", "audienceType": "general", "relations": [ { "predicate": "AUTHORED_BY", "targetId": "e_009", "targetName": "Russ Read-Barrow" }, { "predicate": "PRODUCED_BY", "targetId": "e_001", "targetName": "Known & Cited" }, { "predicate": "RELATES_TO", "targetId": "e_002", "targetName": "AI Visibility Strategy" }, { "predicate": "RELATES_TO", "targetId": "e_016", "targetName": "AI-led PR" } ], "hasChunks": [ { "chunkId": "c_034", "text": "Cited Edition 4 (29 May 2026) reports that when AI Overviews appear users stay and scroll rather than click, that each AI engine cites a different universe of sources with 84% of answers drawn from earned media (Muck Rack), that Google calling GEO just SEO is contested by iPullRank, that AMEC has named seven GEO Principles, and that Known & Cited has launched K&C Vital for the healthcare sector.", "sourceUrl": "https://knownandcited.com/blog/cited-edition-4", "pageTitle": "Cited Edition 4 | Known & Cited", "publisher": "Known & Cited", "retrieved": "2026-05-29T00:00:00Z", "contentType": "summary", "audienceType": "general" } ] }, { "entityId": "e_029", "@type": "Article", "name": "Cited Edition 5", "alternateName": "AirOps stats, Reddit, Google Search Console AI report", "description": "Cited Edition 5, the Known & Cited GEO newsletter by Russ Read-Barrow, published 5 June 2026. Covers four AirOps measurement findings (visibility volatility, stale pages dropping out, citations coming mostly from other people's pages, and the weight of community sites), Reddit chief Steve Huffman calling Reddit essential to large language models, Google's new AI mentions report in Search Console, the CMA and New York Times publisher pushback, and the argument that being cited is the beginning rather than the end.", "status": "active", "audienceType": "general", "relations": [ { "predicate": "AUTHORED_BY", "targetId": "e_009", "targetName": "Russ Read-Barrow" }, { "predicate": "PRODUCED_BY", "targetId": "e_001", "targetName": "Known & Cited" }, { "predicate": "RELATES_TO", "targetId": "e_002", "targetName": "AI Visibility Strategy" }, { "predicate": "RELATES_TO", "targetId": "e_016", "targetName": "AI-led PR" } ], "hasChunks": [ { "chunkId": "c_035", "text": "Cited Edition 5 (5 June 2026) summarises four AirOps stats: only about 30% of brands stay visible from one AI answer to the next, stale pages are roughly twice as likely to lose citations, you are around 6.5 times more likely to be cited on someone else's page than your own, and community sites make up nearly half of all AI citations. It also covers Reddit's importance to LLMs, Google's new Search Console AI report, and publisher licensing disputes.", "sourceUrl": "https://knownandcited.com/blog/cited-edition-5", "pageTitle": "Cited Edition 5 | Known & Cited", "publisher": "Known & Cited", "retrieved": "2026-06-05T00:00:00Z", "contentType": "summary", "audienceType": "general" } ] }, { "entityId": "e_030", "@type": "Article", "name": "Cited Edition 6", "alternateName": "ChatGPT ads, UK zero-click, SPUR coalition, Le Monde", "description": "Cited Edition 6, the Known & Cited GEO newsletter by Russ Read-Barrow, published 19 June 2026. Covers the UK launch of ChatGPT advertising, the UK leading the world on zero-click Google searches at 69.5% (SparkToro and Similarweb, Q1 2026), the SPUR publisher coalition tripling to 30 members, Le Monde reporting that ChatGPT referral traffic is small but converts far better than Facebook or Google Discover, and reflections from the AI for PR Conference in London.", "status": "active", "audienceType": "general", "relations": [ { "predicate": "AUTHORED_BY", "targetId": "e_009", "targetName": "Russ Read-Barrow" }, { "predicate": "PRODUCED_BY", "targetId": "e_001", "targetName": "Known & Cited" }, { "predicate": "RELATES_TO", "targetId": "e_002", "targetName": "AI Visibility Strategy" }, { "predicate": "RELATES_TO", "targetId": "e_016", "targetName": "AI-led PR" } ], "hasChunks": [ { "chunkId": "c_036", "text": "Cited Edition 6 (19 June 2026) reports that ChatGPT ads went live in the UK on 6 June, that 69.5% of UK Google searches now end without a click (the highest in a six-country dataset), that the SPUR publisher coalition expanded to 30 members, and that Le Monde says ChatGPT traffic is marginal in volume but converts 70 times better than Facebook.", "sourceUrl": "https://knownandcited.com/blog/cited-edition-6", "pageTitle": "Cited Edition 6 | Known & Cited", "publisher": "Known & Cited", "retrieved": "2026-06-19T00:00:00Z", "contentType": "summary", "audienceType": "general" } ] }, { "entityId": "e_031", "@type": "Article", "name": "Leading AI Visibility Agencies in the UK", "alternateName": "UK GEO agencies 2026, the elevator-ride version", "description": "A Known & Cited blog post by Russ Read-Barrow, published 19 June 2026, surveying the leading UK AI visibility and GEO agencies in mid-2026. It splits the market into three cohorts: productised players (Edelman GEOsight, Onclusive GEO Analytics, Notified SOAR, The Romans' Serpent, Waikay, Profound, PR Agency One, Golin Ketchum), human-led UK boutiques (Tilio, NeuralAdX, Rank4AI and The GEO Agency), and a tail of technical SEO shops rebranding into GEO without new methodology. It frames AMEC's GEO Principles and the 'Why AI Visibility Alone Is the Next AVE' warning, offers three questions to test any vendor, and positions Known & Cited as the person-led, discovery-to-delivery K&C report practice on the five-band scale (Ghost, Whisper, Emerging, Cited, Known and Cited). The companion long-form page is the UK AI Visibility GEO Landscape.", "status": "active", "audienceType": "general", "relations": [ { "predicate": "AUTHORED_BY", "targetId": "e_009", "targetName": "Russ Read-Barrow" }, { "predicate": "PRODUCED_BY", "targetId": "e_001", "targetName": "Known & Cited" }, { "predicate": "RELATES_TO", "targetId": "e_002", "targetName": "AI Visibility Strategy" }, { "predicate": "RELATES_TO", "targetId": "e_016", "targetName": "AI-led PR" } ], "hasChunks": [ { "chunkId": "c_037", "text": "Leading AI Visibility Agencies in the UK (19 June 2026) splits the UK GEO market into productised players, human-led boutiques and an SEO-rebrand tail, and gives three questions to separate credible vendors from rebrands: who is the named person responsible for measurement; what engines are sampled, how often the prompt set refreshes and is the methodology published; and if you accept the recommendations, who does the work. Known & Cited is positioned as person-led, discovery-to-delivery: Focus, Measure, Plan, Deliver, Repeat.", "sourceUrl": "https://knownandcited.com/blog/leading-uk-ai-visibility-agencies-2026", "pageTitle": "Leading AI Visibility Agencies in the UK | Known & Cited", "publisher": "Known & Cited", "retrieved": "2026-06-19T00:00:00Z", "contentType": "analysis", "audienceType": "general" } ] }, { "entityId": "e_112", "@type": "Article", "name": "Cited Edition 7", "description": "Edition 7 of Cited, the Known & Cited newsletter on AI visibility and GEO.", "url": "https://knownandcited.com/blog/cited-edition-7" } ] }